A Prototype Instrument for Measuring Service Quality by Generation X Parents: A Case Study at the International School of Macao

This quantitative research aimed to advance the use of service quality construct measure perceived K-12 international schools by Generation X parents. It proposed an approach that contextualised previously published scale items for private healthcare into educationally relevant items. The revised were developed and confirmed through Item Objective Congruence Test (IOC) industry experts. instrument was tested reliability a pilot test then administered 499 parents in school. results used Exploratory Factor Analysis (EFA) reduce complexity standard 5 (SERQUAL) factors 3 factors: Responsibility, Assurance Professionalism, Empathy Facilities which accounted 65% variance SERVQUAL variables amongst at International School Macao. can be effectively parents’ perception school setting.